UA GOLF
BOYS

Contracted as the managing studio to position + amplify the advertised brand identity for the category by building a campaign that showcased the personality of Under Armour and told the story of young determined + powerful athletes who believe there’s no age requirement for greatness.

Scope included internal consulting to understand where the brand was and had been, market research and analysis to understand competitors’ positioning, identifying and creating a strategic campaign that would tell the story, casting brand-right athletes, and all organizational production needed to execute the campaign from concept through to final asset delivery. The delivered campaign was showcased by UA and their partners via brand + product stories and advertising across all broadcast channels with an emphasis on social, digital, print, and retail usage.

Capturing athletic performance from unique angles not typically seen by the human eye was key to showcasing the power and grit that these young athletes brought to their training.

The campaign was designed with multi-purpose intent to solve omni-channel activation needs and consistency across print, retail, and digital by UA and their partners.

Key product was captured from perspectives not typical to the market in order to showcase a sense of strength and newness to product that would resonate with the audience.

Teams are diverse, yet the successful ones all have one thing in common - a shared determination for greatness and doing what is needed (and then some) to achieve that… no matter how young you are.

The images shown above are a small selection of the final assets used by the brand across their omni-channel network (in-store, online, digital, & print). To see more of this work, please contact us directly. 

All photography shown is © Kevin Korn 2023.

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