UA GLOBAL FOOTBALL
BRAND ANTHEM

Part of the campaign to position Under Armour’s global football category with a fresh young identity, the brand anthem (video) headlined our strategy to feature the next gen of UA sponsored pro footballers. The goal was to highlight how football transcends all parts of their lives, on and off the pitch, having fun with with their peers, and in training away from their clubs. The intent was to target a young, diverse international audience that believes “there is only football” and position the UA brand away from its competitors.