UA’s ColdGear campaign was developed to expand the brand’s performance positioning across emerging Latin American markets.

Shot in the mountains of Chile and at Colo Colo’s football stadium, Estadio Monumental in Santiago, the campaign highlighted real training environments to reinforce ColdGear’s credibility in extreme performance conditions.

The omni channel activation featured male, female, and youth athletes and was distributed across Under Armour digital and retail platforms throughout the region.