MAWKO was founded in 2009 with a clear conviction: brand is not a support function. Brand is a leadership discipline that drives competitive advantage and sustainable growth.

After more than two decades leading brand and commercial growth inside global sport, lifestyle, and consumer organizations, Kevin Korn established MAWKO to operate differently than a traditional agency.

We work as an embedded strategic partner to executive teams, aligning brand architecture, commercial strategy, and organizational focus to drive measurable performance.

Our work spans global sport orgs, apparel brands, performance categories, and emerging sustainability platforms. Across each engagement, the objective remains consistent: sharpen position, accelerate revenue, and build durable brand equity.

We focus on clarity, disciplined execution, and long term value creation across international markets.