MAWKO was contracted to create a modernized brand identity for a half century+ old Hawaiian legacy shirting label. Scope included consulting with the internal team to create + determine how to best showcase a new identity for a new west coast and international audience. All campaigns were produced by MAWKO from concept to capture to delivery for eight consecutive seasons.

 

The images shown above are a small selection of the final assets used by the brand across their omni-channel network (in-store, online, digital, & print). To see more of this work, please contact us directly.


All photography shown is © Kevin Korn 2023.