WE ALIGN BRAND & BUSINESS STRATEGY.
MAWKO partners with global lifestyle and sport organizations to drive commercial growth through brand strategy.
We work with founders, leadership teams, and ownership groups to build brands that perform across revenue, partnerships, culture, and long-term value.
By aligning brand & business strategy, we help organizations grow with clarity, relevance, and durability in competitive global markets.
WE BUILD WITH PURPOSE.
MAWKO helps organizations become globally relevant brands by integrating purpose with brand & business culture.
For more than 16 years, MAWKO has helped global brands outperform market expectations - strengthening revenue, market share, and consumer loyalty through disciplined brand and business strategy.
Our work focuses on building meaningful relationships between brands and audiences, clarifying competitive advantage through positioning and marketing, and driving sustainable growth across markets with an integrated omnichannel approach.
As a certified Benefit Corporation, MAWKO is structured to balance commercial performance with long-term environmental and social impact - supporting responsible growth for our clients, their communities, and the environments they operate within.
WE ARE PROUD OF OUR PARTNERS AND TEAMMATES.
Embedded brand and growth partner to Under Armour for more than ten years, supporting leadership teams across consumer strategy, global expansion, and multi-sport brand development.
Commissioned by Sport Business Institute Barcelona to develop and present master’s-level sessions on Sustainability in Global Football, exploring how environmental and social pressures shape the governance, growth, and sustainability of clubs, leagues, and global football organizations.
Built the brand identity, strategic roadmap, and operating model for the Sustainable Sport Foundation, establishing a scalable nonprofit platform centered on youth sport, sustainability, and long-term community impact.
Long-term brand and strategy partner to Sperry, shaping global marketing campaigns and consumer journeys that expanded brand awareness, reinforced positioning, and increased consumer loyalty across key international markets.
Strategic brand advisor to the Chief Commercial Officer of U.S. Soccer, shaping digital, e-commerce, licensing, and brand identity initiatives to drive merchandise growth and elevate the federation’s global brand positioning.
Strategic brand advisor to Bonobos senior leadership, aligning brand strategy, operating workflows, and consumer engagement to drive scalable omni-channel growth.
Strategic advisor to SandSi, shaping the brand foundation and global launch of Sustainable Sport Lab — an international platform focused on incubating, activating, and scaling sustainability initiatives within the global sport sector.
Former in-house brand designer at Ralph Lauren, supporting the Double RL relaunch and the launch of Rugby, followed by ongoing advisory work focused on elevating consumer experience and brand identity through in-store brand activations.
Strategic brand partner to Reyn Spooner, unifying and modernizing two heritage apparel labels into a lifestyle brand that resonated with younger consumers while remaining authentic to its Hawaiian roots, across nine consecutive seasons.
OUR MISSION GOES BEYOND STRATEGY.
In addition to operating MAWKO as a financially sustainable business, we allocate resources beyond our commercial work to address environmental and social challenges locally and globally.
We contribute a portion of our revenue to initiatives aligned with the United Nations Sustainable Development Goals, supporting nonprofit organizations through applied strategy and operating discipline to strengthen long-term impact.
MAWKO is the creator of Ocean Plastic Series, a principal partner to the Sustainable Sport Foundation (USA), and a strategic advisor to CSPRO Academy (Zimbabwe).
BECOME A PARTNER. A TEAMMATE.
If you’re looking to grow as a global brand, adopt sustainable business practices, strengthen market relevance, or reposition your brand for long-term value creation, we welcome the conversation.
MAWKO partners with organizations seeking to align purpose, performance, and brand ambition at scale.
LEARN MORE ABOUT MAWKO.
