PURPOSE LED
BRAND STRATEGY
MAWKO IS A PURPOSE LED STRATEGY STUDIO ALIGNING SUSTAINABILITY WITH BUSINESS FOR GLOBAL BRANDS.
We are engaged as a strategic partner and consultant by global sport brands + orgs + athletes and consumer goods + lifestyle companies.
We collaborate on all aspects of brand + business development, using “strategy as a force for good” to align sustainability with both.
Brand + Business + Sustainability.
Powered by Strategy.
Led by Purpose.
OUR PURPOSE IS TO TRANSFORM COMPANIES INTO BRANDS THAT BELIEVE IN PEOPLE, PLANET, AND PROFIT.
For over 14 years we have been building global brands, helping them (over) deliver on the wants + needs of their target audiences.
In 2019, realizing we needed to do more, we turned our passion into our professional purpose by restructuring MAWKO into a Benefit Corp. This classification ensures that our decisions make a positive impact on both social + environmental challenges.
Our brand strategies always have and will continue to strive to connect with audiences, create competitive advantages, & increase market share.
At the same time, we prioritize the impact our work creates on society and the environment, which helps support the transformation of our clients’ companies into purpose led, sustainable brands.
WE ARE PROUD OF THE BRANDS WE HAVE HELPED BUILD AND THE ORGS THAT PARTNER + COLLABORATE WITH US.
Brand studio + strategy consultant to Under Armour for over eight years contracted to lead, collaborate, and consult on numerous consumer-facing & strategic brand development projects across multiple sport categories, focusing on domestic and international expansion.
Commissioned by Sport Business Institute Barcelona to create + present “Sustainability in Global Football” sessions for their masters students that considered the relationship between environmental + societal challenges and the development of international football (soccer) clubs, leagues, & orgs.
Built the identity, strategic plan, and operational model for the Sustainable Sport Foundation, a non-profit youth sport organization with a think-global act-local sustainability mission devoted to empowering youth athletes with skills for life + play + the future.
Brand studio + strategy consultant to Sperry for five years engaged to create marketing + strategy campaigns that built brand awareness, leveraged brand positioning, increased consumer loyalty, and evolved the identity of their by-the-sea lifestyle brand in global markets.
Commissioned as a brand consultant by the Chief Commercial Officer of US Soccer on multiple brand projects for digital, e-commerce, branded product, and brand identity as the federation looked to increase domestic merchandise sales and grow its global footprint + profile.
Brand strategy consultant to Bonobos senior leadership contracted to evolve brand direction, build lifestyle + product campaigns, and develop an efficient internal workflow that aligned brand marketing with the brand mission to be a pioneering apparel brand, online & in store.
Strategic advisor to SandSi tasked with creating the brand ethos + identity for the Sustainable Sport Lab and launching the digital platform for the international program that is focused on incubating, activating, and accelerating sustainable initiatives in the global sport sector.
After working full time for Ralph Lauren in the NYC headquarters on brand design for the Double RL re-launch and the Rugby launch, brand development work continued as a consultant focused on building consumer experience & brand identity through in-store brand activations.
Brand studio to Reyn Spooner focused on re-branding the identities of two veteran apparel labels into a modern lifestyle brand that connected with a younger audiences and remained true to the company’s aloha spirit. Contracted for nine straight seasons to concept + lead all marketing & brand.
WE BELIEVE WE CAN HELP SOLVE THE ENVIRONMENTAL + SOCIETAL CHALLENGES IN THE MARKETS + COMMUNITIES WHERE WE WORK.
We believe we must be active locally & internationally to be a part of solving the pressing sustainability challenges that exist in our community + across the globe.
We also believe the United Nation’s Global Goals must be achieved, knowing it requires massive collaborative action.
To maximize our own impact, we specifically contribute to environmental & societal initiatives that align with our purpose.
Ocean Plastic Series and the Sustainable Sport Foundation were created by MAWKO, and operate with a business plan that contributes 100% of profits to making a positive impact to become “more sustainable”.
EMAIL US TO TO START A CONVERSATION ABOUT A POSSIBLE COLLABORATION, PARTNERSHIP, OR CONSULTING OPPORTUNITY.
Looking to transform into a sustainable brand, grow your market awareness, (re)position your identity, or pioneer authentic and innovative activations that align purpose with your business model + brand ethos…
WANT TO LEARN MORE ABOUT OUR WORK AND OUR TEAM?
Feel free to click below to learn more or reach out via email anytime. We’d be happy to chat about what we do & how we could collaborate with you.
